Stuncroft are the official uniform partner for the 2025 Hotel Awards.
Making 5-star first impressions with tailored uniforms for the hotel and hospitality industry.
In the competitive world of hospitality, first impressions can define a guest’s experience. The presentation of hotel staff plays a crucial role in creating a lasting, positive impact, and uniforms are often the unsung heroes of this process. A well-designed, tailored uniform reflects professionalism, cohesion, and the essence of a hotel’s brand.
To explore the importance of uniforms in hospitality, we spoke with Michael Turner, Managing Director of Stuncroft, the official uniform partner for the 2025 Hotel Awards. Stuncroft is renowned for its craftmanship in Tailoring and owns the brand, Clubclass Tailoring.
Clubclass create stock tailoring that meet the rigorous demands of the hospitality industry. Their bespoke “Made to Measure” service provides high-end customisation, allowing hotels to select fabrics, styles, and features that reflect their brand’s identity.
The Role of Tailoring in Hospitality
“Uniforms are more than just clothing—they’re a message,” Michael explained. “They tell guests about your hotel’s values and standards before anyone speaks a word.” A polished uniform, whether worn by a front desk associate or a concierge, sets the tone for an exceptional guest experience.
Tailoring enhances this message, ensuring that uniforms fit perfectly and project confidence. “When staff feel good in what they wear, it shows in their demeanour. That confidence leads to better guest interactions,” Michael emphasised.
Balancing Elegance with Practicality
Beyond aesthetics, practicality is key in uniform design. Hospitality staff spend long hours on their feet, managing a variety of tasks. Durable, comfortable, and easy-to-clean uniforms are essential.
Clubclass tailoring offers a diverse range of mix-and match styles, accommodating various body shapes and sizes. Options include short, regular, and long lengths, with a dedicated sizing day service that allows teams to try on garments and ensure the perfect fit. Michael highlighted,
“Our high-quality fabrics are tested to withstand the demands of the industry, maintaining a premium appearance even after repeated wear and washing.”
Why Uniforms Are an Investment
Michael believes that high-quality uniforms yield long-term benefits. “It’s not just about looks. Guests associate a welldressed team with care and professionalism, which builds trust and elevates the overall experience.”
Uniforms also foster team spirit and pride. A cohesive, professional appearance makes staff feel part of something greater, inspiring them to exceed guest expectations.
Aligning with Brand Identity
Michael understands that uniforms are a storytelling tool. “Every hotel has its own personality. Whether modern, traditional, or casual, uniforms should reflect the brand’s essence.” Stuncroft supply tailoring to designers and suppliers across the UK, ensuring their tailoring meets each client’s unique vision.
Tailored uniforms do more than enhance staff appearance—they set the stage for an unforgettable guest experience, reflecting a hotel’s values and attention to detail. As Michael put it, “Uniforms are an extension of your brand, creating a welcoming, professional first impression that resonates with guests. For hotels striving to stand out in the industry, investing in tailored uniforms is not just a choice—it’s a necessity. Tailoring is the bones of a good uniform, style it how you wish to showcase different roles, match your brand and brand values, go casual, traditional or formal but if your team wear a good suit that fits well your team will create that 5 star lasting impression.”
How to Learn More
Clubclass tailoring is available through a network of suppliers across the UK and Europe. Contact Nikki McKinley, Sales Manager, at nikki.mckinley@stuncroft.co.uk or visit clubclasscorporatewear.co.uk and stuncroft.co.uk for more information.